2022 – Present
Freelance Marketing Consultant
I consult start-ups, scale-ups and any other organization that desires to grow their business on positioning, proposition development, market entry, brand strategy, media strategy and activation.

I’m backing a growth instinct with thorough knowledge of marketing science (Sharp, Binet & Field, MBA in Marketing) and 10 years feet on the ground (managing 100+ million media spend for the biggest advertisers Netherlands).

Freelance projects:
2023 – present: Armada Music – Growth Consultant
Paid Media & Performance Marketing Consultant for the leading dance label Armada Music. Hired to improve digital performance (release marketing, merchandising, playlist optimization, etc.)

2022 – 2023: Monkeys & Banana’s – Strategist
Freelance allround (brand, creative and media) strategy for boutique creative agency Monkeys & Bananas. M&B is specialized in TikTok content. I’m working on existing clients and on new business projects.

2020 – present
OPUS – the home office pod
Co-founder. It is our mission with OPUS pod to make remote working a long term success, not only a trend that has popped up due to the Covid-19 pandemic. We do this by offering plug & play, prefabricated and sustainable tiny offices. We believe that a great work starts with a great place to work in.

2019 – 2021
ING Nederland
Expertise Lead – Social Media – Part of leadership team of Center of Expertise – Communications & Brand Experience. Responsible for ING’s social media and content marketing strategy and capabilities.
– Bringing to life ING’s sharpened brand strategy and positioning through digital channels.
– Development of expertise strategy, vision and capabilities (5 direct reports)

2019 – present
Young in Media (YIM)
Board Member – YIM is a non-profit organization that organizes events that aim to inspire and help young professionals(<30) that work in (advertising) media.

2015 – 2019
Strategy Consultant – All kinds of strategy (business, marketing, brand, digital and comms) for small and medium businesses, start-ups and festivals. I’m a passionate entrepreneur that loves to (co) innovate. Clients worked with (among others):
Start-ups – / Studentmovers / CHEFS TBL
Festivals – Reverze / The Qontinent / Sunset / Sunrise / Rebirth Festival
Artists – Brennan Heart / D-Block & S-te-Fan
Retail – Hanex / Tuin en Kunstgras

2019 – 2020
Co-founder. Scrappit was the first automated Instagram print service on subscription base, shipping globally.

2014 – 2019
Greenhouse Group
I have worked here in various roles. Started as an intern Social Media advertising, by that time a team of two and left as their Head of Paid Social with a team of 40 young professionals rocking >30 million in social media spend. Greenhouse was the leading digital agency when I left, awarded at the AMMA awards in 2019.

Worked on programmatic, paid social, digital media strategy for top 100 brands in NL, including Unilever, ING, Vodafone and Eneco. Next to this I was responsible for expertise development, thought leadership, ad-tech strategy and innovation in my lead role on Social Media and I worked with a core team of creative, media and data strategists on re-inventing brand building through media planning with a digital first approach.

2012 – 2015
Chairman and Event Manager – ITSOTC and Wasted Festival
Chairman of Foundation ITSOTC. We organized 4 dance events for up to 1500 visitors in various locations in North Brabant.

Event Manager of Wasted Festival, a collaboration between ITSOTC events and the van der Valk Hotel chain. Offering up to 5000 visitors a ultimate dance experience weekend. Ultimate accountability for Marketing, Sales, Partnerships and Strategy.