CAREER

2020 – present
OPUS pod
Co-founder. It is our mission with OPUS pod to make remote working a long term success, not only a trend that has popped up due to the Covid-19 pandemic. We do this by offering plug & play, prefabricated and sustainable tiny offices. We believe that a great work starts with a great place to work in.
www.opuspod.nl

2019 – present
ING Nederland
Expertise Lead – Social Media – Part of leadership team of Center of Expertise – Communications & Brand Experience. Responsible for ING’s social media and content marketing strategy and capabilities.
– Bringing to life ING’s sharpened brand strategy and positioning through digital channels.
– Development of expertise strategy, vision and capabilities (5 direct reports)

2019 – present
Young in Media (YIM)
Board Member – YIM is a non-profit organization that organizes events that aim to inspire and help young professionals(<30) that work in (advertising) media.
www.adformatie.nl/carriere/yim-verwelkomt-vier-nieuwe-bestuursleden

2015 – present
Freelance
Strategy Consultant – All kinds of strategy (business, marketing, brand, digital and comms) for small and medium businesses, start-ups and festivals. I’m a passionate entrepreneur that loves to (co) innovate. Clients worked with (among others):
Start-ups – Moversdirect.nl / Studentmovers / CHEFS TBL
Festivals – Reverze / The Qontinent / Sunset / Sunrise / Rebirth Festival
Artists – Brennan Heart / D-Block & S-te-Fan
Retail – Hanex / Tuin en Kunstgras

2019 – 2020
Scrappit
Co-founder. Scrappit was the first automated Instagram print service on subscription base, shipping globally.
www.scrappit.nl

www.scrappit.nl

2014 – 2019
Greenhouse Group
I have worked here in various roles. Started as an intern Social Media advertising, by that time a team of two and left as their Head of Paid Social with a team of 40 young professionals rocking >30 million in social media spend. Greenhouse was the leading digital agency when I left, awarded at the AMMA awards in 2019.

Worked on programmatic, paid social, digital media strategy for top 100 brands in NL, including Unilever, ING, Vodafone and Eneco. Next to this I was responsible for expertise development, thought leadership, ad-tech strategy and innovation in my lead role on Social Media and I worked with a core team of creative, media and data strategists on re-inventing brand building through media planning with a digital first approach.

2012 – 2015
Chairman and Event Manager – ITSOTC and Wasted Festival
Chairman of Foundation ITSOTC. We organized 4 dance events for up to 1500 visitors in various locations in North Brabant.

Event Manager of Wasted Festival, a collaboration between ITSOTC events and the van der Valk Hotel chain. Offering up to 5000 visitors a ultimate dance experience weekend. Ultimate accountability for Marketing, Sales, Partnerships and Strategy.